5. “Managing Content Marketing” by Robert Rose, Joe Pulizzi (Ozone)

 Business literature
Management and administration
Content Marketing Management. A Practical Guide To Building A Loyal Audience For Your Business | Rose Robert, Pulizzi Joe
Rose Robert, Pulizzi Joe
Mann, Ivanov and Ferber
Hard cover
What This Book Is About Strategic and Organizational Aspects of Content Marketing. The book answers the following questions: how to correctly define business goals and allocate resources for CM, how to write a full 5. “Managing Content Marketing” by Robert Rose, Joe Pulizzi (Ozone)  
Genuine goods from official suppliers
On the strategic and organizational aspects of content marketing. The book answers the following questions: how to correctly define business goals and allocate resources for KM, how to fit a full-fledged KM function into the general marketing of a company, how to evaluate efficiency and establish reporting for different levels of management.
Who is this book for
For SMB owners, CMOs, marketers and internet marketers.
Brevity and practicality. Each chapter has a case study, through which the authors show how to apply a particular strategy or technique.
Cover author
Robert Rose, Joe Pulizzi

https://fsidiomas.com/5-8220-managing-content-marketing-8221-by-robert/

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